Beauty & Wellness

The Beauty and Wellness Industry in India
Though the Beauty and Wellness Industry is new in India, there is increasing awareness about health and wellbeing. The beauty and grooming industry in the country is booming, thanks to the growing desire among both men and women to look stylish and feel good.
A Wellness Sector report by KPMG released in April this year projected that the size of India’s Beauty and Wellness Market would nearly double to Rs 80,370 crore by 2017/18 from Rs
41,224 crore in 2012/13.

Beauty therapy is a vast term which includes many services from head to toe. Each service has a procedure of its own which has to be performed as it is, else it can create a problem for the therapist as well as the client. Each service requires thorough knowledge of the products, tools and equipment to be used. Also, it has to be taken care that the client must not be allergic to any of the product.

Let us have a look on what kind of services does Beauty Therapy include.
The various services are as follows:
Manicure & Pedicure Threading Waxing Bleach Face clean up Make up Hair do  Mehendi
Manicure & Pedicure
These are the treatments that help in grooming one’s hands and feet. Dirty nails give a very bad impression on other people and it is very unhygienic. Manicure: It is a treatment for improving the appearance of hands and nails. It’s popular amongst both men and women and most of the salons have a separate area catering solely to this treatment. This professional treatment leads to nail growth, pushed back cuticles, preventing minor skin conditions. It includes exfoliation, removal of dead skin cells, massaging and application of nail paint.

It has following benefits:
 Softens the hands
 Improves blood circulation
 Helps in relaxing
 Improves the appearance of hands and nails
Benefits for the salon include:
 Extremely popular service
 Products can be sold along with and thus,
increase the revenue
Pedicure: It helps in improving the appearance of feet and toenails. It also includes removal of dead skin cells using a pumice stone, exfoliation, massage followed by painting the toenails. It has following benefits:
 Softens the feet
 Improves blood circulation
 Improves the appearance
 Helps in relaxing aching feet
 Reduces the hard and dead skin

Major difference between both the services lies in the positioning of the client, treatment of the hard skin and massage routine.
It’s a hair removal technique which removes the entire hair follicle by the use of a cotton thread. It pulls out the hair by a twisting motion which traps the hair and takes it out.

Benefits of threading are:
 It is less painful than pulling the individual hair
 It is much quicker
 It is suitable for a number of skin types
including sensitive skin
 No chemicals are used
 It gives a clean, perfect and professional look
to the brows
 The subsequent growth is slower and finer
 It’s flexible and can be used on any type of hair
It is also a hair removal technique in which hair are pulled from the root by the use of hot wax. New hair takes around three to six weeks to grow back according to their hair growth pattern. It is of two types- strip waxing and stripless waxing.
In strip waxing, a thin layer of wax is applied over the skin and a cloth or a paper strip is applied and pulled against the direction of hair growth. This removes unwanted hair along with the wax. In stripless waxing, a thick layer of wax is applied and no cloth or paper strip is used. On cooling, the wax hardens which helps in easy removal. It is less painful and removes even the finest hair.
Bleach refers to a bleaching agent which helps to lighten the tone of the skin. It is generally used to lighten the color of facial hair. The process is termed as bleaching. Bleach is generally used for following
purposes –
 It reduces dark spots or freckles
 It brightens the skin
 It lightens facial hair making them less
Face clean up
Clean up is done for unclogging the skin pores and let the skin breathe. It helps to slough off dead skin cells and clean the deep seated dirt from the skin. In the process of clean up, the skin is cleansed, exfoliated and moisturized.
It has following benefits:
 It imparts a healthy glow to the face
 It thoroughly cleans the skin
 It also removes harmful bacteria, sweat, pollution
 It wards off acne and pimples
 Improves blood circulation
Make up
It is the process of applying cosmetics to enhance or alter the appearance. It commonly uses
lipstick, eye liner, eye shadow, mascara, foundation, kohl, lip gloss, lip balm, concealer, face powder, etc. A makeup artist has a high demand in film industry, salons for bridal makeup, special occasion makeups, etc.
It has following benefits:
 It helps create a favorable first impression
 Boosts the confidence
 It hides skin flaws and blemishes
 Protects the skin from pollution
Hair Do
It is a way in which hair is styled. It is considered as an important aspect of personal grooming and fashion. It is popular in males and females. A hairstyle is achieved by arranging hair in a certain way, using combs, a blow-dryer, few cosmetics, etc. The practice of styling hair is often called hairdressing, especially when done as an occupation. Hairstyling may also include adding accessories such as hairbands, clips, pins, barrette, tiaras, etc., to the hair to hold it in place and enhance its appearance.
It has following benefits:
 It helps in taming unruly hair
 Enhances appearance
 Increases confidence
 It helps to bring a change in monotonous routine
It is a dye that colors the skin maroon-red and gives a cooling effect. It is used to decorate the hands mostly at special occasions such as eddings, festivals, religious ceremonies, etc.
 It is also used to dye the hair and has conditioning properties.
 Henna gives different colour on different skins. The colour is darkest on the palm and lighter on the other side of hand and arm.
 The best colour is revealed within a day or two.

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